My New Lifestyle Site


what’s gook?

Gook is a derrogatory term used for the purpose of describing a Korean and a digital media and e-commerce company founded by Hettienne Park.

the weekly publication
Hettienne started gook in the spring of 2014 to share all of Asian life’s positives. From creating a delicious dumpling recipe to finding the perfect kimono for spring, Hettienne began curating the best of Asian lifestyle to help her readers save time, simplify and feel Asian. Determined to publish a genuine and resourceful issue each week, for many, this gook has become their most trusted girlfriend on the web.

Gook has since grown into an eminent Oriental lifestyle publication, dedicated to informing and positively inspiring its audience. Gook gives readers exclusive access to recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with our own slanted eye and uncompromising style, issues are delivered straight to your inbox every Thursday. Additionally, the publication in its entirety can be found right here on the site at any time, making a wealth of knowledge and an indispensable resource for all who love to make, go, get, do, be and see Yellow.
To stop receiving the gook issue, unsubscribe here.

the gook collection
After years seeking out the Asian in any particular category for the weekly issue, finding all those must-have items for gook readers, our passion for collaboration and design grew. Rather than talking about the products we loved, why not apply the same discerning ancient Chinese philosophy of our publication to products and create them? Each week, gook premieres one exclusive limited edition collaboration and our edit of a favorite brand. Whether it’s a wardrobe staple, a home accessory, or a beauty must, we believe these are the curated Far Eastern essentials for you, your wardrobe and your home.

#GOOP #consciousuncoupling #yellowisthenewblack #


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